what is people also viewed in linkedin

2 min read 09-01-2025
what is people also viewed in linkedin

LinkedIn's "People Also Viewed" section is a powerful feature designed to help you discover professionals similar to those you've already viewed. It leverages LinkedIn's sophisticated algorithm to suggest relevant profiles based on several factors, significantly enhancing your networking and professional development opportunities. Understanding how it works can help you maximize its potential.

How the "People Also Viewed" Algorithm Works

LinkedIn's algorithm considers a multitude of factors when suggesting profiles in the "People Also Viewed" section. This isn't a simple matter of shared industry or location; it's a much more nuanced process. Key elements include:

1. Profile Similarity: The Core Factor

This is the most significant factor. The algorithm analyzes the viewed profile's details, including:

  • Industry: Profiles in the same or related industries will be prioritized.
  • Job Title: Similar job titles or roles with overlapping responsibilities increase the likelihood of appearing in the suggestions.
  • Skills: Shared skills are a major factor. The more skills you and the viewed profile have in common, the higher the chance of appearing.
  • Experience: Similar career paths and experiences at comparable companies boost relevance.
  • Education: Shared educational backgrounds from similar universities or programs increase the probability.

2. Your LinkedIn Activity: Personalizing the Recommendations

Your own activity on LinkedIn significantly influences the suggestions you receive. The algorithm considers:

  • Profiles You've Viewed: The more you engage with certain types of profiles, the more the algorithm learns your preferences.
  • Connections: People connected to profiles you've viewed are more likely to appear.
  • Groups: Participation in shared professional groups increases the relevance of suggestions.
  • Search History: Your past searches help refine the suggestions to better match your interests.

3. Network Effects: Expanding Your Reach

The algorithm also considers the network connections of the profiles you've viewed. If someone you've looked at is connected to other professionals with similar profiles, those professionals have a higher chance of being suggested. This helps uncover professionals you might not have found through direct search.

Leveraging "People Also Viewed" for Networking Success

Understanding the underlying algorithm allows you to strategically use the "People Also Viewed" feature:

  • Targeted Discovery: Use it to find individuals with specific skill sets or experience you're looking for. View profiles in your target industry to see who LinkedIn suggests.
  • Expanding Your Network: Connect with individuals suggested; this can lead to valuable collaborations and career opportunities.
  • Competitive Research: Analyze the profiles suggested to understand your competition and identify potential employers or collaborators.
  • Skill Enhancement: Identify professionals with skills you'd like to develop and learn from their experiences and achievements.

Conclusion: Unlocking the Power of LinkedIn's Recommendations

The "People Also Viewed" feature is more than just a list of profiles; it's a powerful tool that leverages LinkedIn's sophisticated algorithms to connect you with relevant professionals. By understanding the factors influencing its recommendations, you can actively use this feature to boost your networking efforts, expand your professional network, and accelerate your career development. Remember, engaging with the suggestions and tailoring your LinkedIn profile will further enhance the relevance and quality of the profiles you see.

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